Recently,
a patient showed me an application that she had downloaded onto her
hand-held mobile device. With this app, she is able to identify the
companies who offer natural and organic brands that paid to defeat
Proposition 37, the California Right to Know GMO labeling initiative.
This
is how it works: After downloading the application, “buycott,”
one can go to the grocery store and point your device at the bar code
of any product. Immediately, you'll be shown if the company gave
monies to defeat Prop 37 and how much. Our patient told us that she
was astounded at what she learned. Many of the “organic”
companies were the largest contributors to the proposition's defeat
and a number of the “regular” companies that she thought would
have contributed, did not. “Hood,” was one example of a company
that surprised her when she learned that it didn't participate in the
defeat of Prop 37.
The
developers of this application have made it simple for most to easily
identify and, hopefully, hold accountable those participating
companies that sell organic products and use our money to pay for
their blocking our right to know what other GMO-containing products
they sell.
Our
hats off to the developer of “buycott,”and to our patient, G.W.,
for telling us about it. We so appreciate being kept current about
the latest trends as we aren't particularly technologically savvy.
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